P&G And SM Angono's Wag Kang Titingi-tingi Campaign

Procter & Gamble (P&G) Philippines and SM have teamed up to launch a campaign that aims to educate consumers on the benefits of buying bigger size household products. The campaign called “Wag Kang Titingi-tingi, Buy BIG” encourages consumers to buy big packs of P&G products including Ariel, Tide, Downy, and Joy to enjoy huge savings. The collaboration was launched during the opening of SM Center in Angono.

“With this program, P&G wants to educate consumers on the advantage of buying bigger packs of top household brands because it will bring them bigger savings,” said Barbra Barracoso, P&G Team Leader for SM. “We are very happy to have found a partner in SM which is known for its strong commitment to giving Filipino consumers the best value for their money.”

During the launch, celebrity mom and P&G ambassadress Ruffa Gutierrez interacted with the shoppers and shared tips on how bigger packs of well-loved P&G household brands provide more savings in the long run. The “Wag Kang Titingi-tingi, Buy BIG” offer is available in SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide

To kick off the campaign, a “Buy 1, Get 1 at 25% discount” offer on bags of Ariel and Tide will be available in all SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide on November 21 until supplies last. To help consumers make the most of buying big packs, Ariel and Downy bags now also come with scoops to help them control their usage.