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Wednesday, February 11, 2015

SYOSS Promotes Vibrant-looking Hair

PRESS RELEASE:

SYOSS OLEO INTENSE CARE “Bring Back the Vibrance”
From person to person there can be a great variety in hair. Take, for example, all the color tones, from white blond to deep black, and all variations in appearance, from straight to curly and thin to full. However, too many treatments and constant exposure to the elements can be very damaging to your hair, making it dull and dry.

But trust Syoss Oleo Intense Care to block your hair’s bleakness and bring back its vibrance. As the first and only hair care brand in the Philippines that offers professional performance across the three categories of hair: care, color and styling, the Oleo Intense Care shampoo and conditioner continues the Japanese brand’s commitment of giving women the opportunity to have beautiful hair like it has been cared for professionally every day.
A growing trend in professional color business worldwide is infusing oil in its purest form to hair products. Syoss is at the forefront of this revolution with the Syoss Oleo Intense Care, which strengthens the Syoss salon positioning as it gives salon-quality oil care for 100 % intensive nourishment and color vibrancy. The shampoo and conditioner nurture hair with precious oil that results to opulent shine and suppleness.


For women with very dry, dull hair, the Shampoo Precious Oil Care gives them intensively nourished, shiny hair, while the conditioner gives them combability and nourished, shiny hair. Both come in 400 ml variants.
To have salon-beautiful hair and to enjoy the full benefits of a Syoss Professional Performance, the brand’s Japanese hairstylists offer precious tips on how to best apply shampoo and conditioner to your hair:
Do not apply shampoo directly to the hair. Instead, place a small amount of Syoss shampoo in the palm of your hands and work it into a foam with some water. Use your fingertips to massage the shampoo into your scalp and hair. Thoroughly rinse your hair with warm water until it ‘squeaks’ between your fingers.
If you wash your hair regularly then one shampoo application is enough. If you have longer hair, simply massaging shampoo into your scalp and letting the shampoo cascade down during rinsing will adequately clean your hair.
Using a good quality (Syoss) conditioner should be a basic part of your hair care routine and plays an important role in keeping your hair silky-smooth, shiny and healthy.
Conditioner infuses hair with proteins and active ingredients to keep your hair moisturized and manageable after washing. To apply conditioner place into your palms and rub them together before applying to your hair, this way it is distributed more evenly through your hair. Leave the conditioner in place between 3-5 minutes (depending upon your hair type) then rinse thoroughly with warm water.
If you have oily hair, then only apply conditioner to the ends of your hair and not the scalp otherwise this may cause your hair to feel ‘heavy’.  For thin hair, Syoss conditioner should only be used in small amounts.
Syoss offers two things that women desire when it comes to hair products: quality and affordability. And because it is co-developed and tested by top Japanese hairdressers and stylists, its formula is most suitable for Asian hair. Just perfect for Filipinas, who are known for their healthy, lustrous locks brimming with vibrance!

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16.4 billion euros and adjusted operating profit of 2.5 billion euros in fiscal 2013. Henkel’s preferred shares are listed in the German stock index DAX.

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