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Wednesday, April 29, 2015

Tokidoki Display at SM Aura Premier


tokidoki x Karl Lagerfeld at SM Aura Premier


This April, SM Aura Premier will play host to one of the most beloved brands in the world, tokidoki. The brand partnered with SM Aura to bring tokidoki’s characters closer to their Filipino fans. Visit the Main Atrium, Level 1 of SM Aura Premier from April 25 to May 31 to see tokidoki x Karl Lagerfeld, the iconic Sandy and more characters from tokidoki!



Tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand.  tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.  Simone Legno, tokidoki’s Creative Director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures.  As a result of Legno’s unique talent and creativity, tokidoki has grown exponentially. Legno has become a sought-after speaker and exhibitor throughout the world at museums, universities, conferences and more.   

Simone Legno is the creative director and co-founder of tokidoki. Born in Rome, Italy, Legno, drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a kid were the beginnings of a passion for art that led to the eventual creation of tokidoki.it, Legno’s online portfolio which quickly grew into a globally distributed brand.

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